Pamela Anderson walks the runway at the A*Muse fashion line launch party at The Venue at Horseshoe Casino on October 9, 2009 in Hammond, Indiana.
Former club kid and Heatherette designer Richie Rich describes the A*Muse brand as an animal-friendly, organic line, consisting of bathing suits and designer printed t-shirts featuring images of Anderson and Rich. DJ Rock City helped transform The Venue into a dance club for the occasion, with live gaming tables.
Picture copyright: Daniel Locke / PR Photos
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